The Georgia Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, public policy, and community outreach. Central to the program is a research-based marketing campaign that graphically communicates the risks of Meth use. The Meth Project has been repeatedly cited as a powerful private-sector response to a devastating social problem and was recognized by the White House as one of the nation's most effective prevention programs.
The Meth Project was conceived and founded by businessman Thomas M. Siebel. First launched in Montana as the Montana Meth Project, the program is focused solely on prevention. Since its inception in 2005, the Meth Project has achieved substantial results. Meth use among teens in Montana has declined by 63%7, Meth-related crime has dropped 62%8, and workers testing positive for Meth have declined by 72%9, the largest drop in the country. The Meth Project has since expanded its programs into Arizona, Colorado, Georgia, Hawaii, Idaho, Illinois, and Wyoming. Additional states are expected to launch in the coming year.
APPROACH
The Meth Project's core message, Not Even Once, speaks directly to the highly addictive nature of Meth. Every day, people are faced with the decision to try Meth. Many perceive benefits in using the drug, but little-to-no risk. This is the root of the problem. The goal of the Georgia Meth Project is to arm teens and young adults across the state with the facts about methamphetamine so that they can make well-informed decisions when presented with the opportunity to try it.
- Georgia Meth Project ADS.
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